While video content was vital to good marketing before COVID-19, the pandemic and the subsequent shuttering of in-person business elevated video from storytelling to a key avenue for engaging with clients and leads. 75F — and organizations around the globe — now turn to regularly scheduled webinars to fulfill what in-person events and meetings once achieved.
If everyone's doing it, how do you make a webcast distinct from the cacophony of registration invites filling your contacts' inbox? We figured it out, and we'd like to share the formula with you.
Watch part one of this two-part Whiteboard Session to learn about the equipment behind a successful 75F webcast, and how the tools interact together. In part two, you'll learn how to maximize GoToWebinar platform capabilities for a webinar experience different from the rest.
With so many professionals working from home, the webcam webinar experience with little attendee interaction has become the norm. 75F webcasts are a true production. For many attendees, this makes all the difference.
Our hosts take advantage of the 75F office space's lobby for a bright moss wall backdrop, and our Video Content Manager plays videos filmed in-house before, during, and after the live webcast event. Notice how there aren't any webcams used in this setup — if the resources are available to you, freshening up the video perspective can go a long way in keeping up attendee interest.
Naturally, presenting your speaker with a wide backdrop and interweaving video means you'll need some specific equipment.
The 75F webcast equipment list includes:
- (2) Canon C100 cameras
- (2) Tripods
- (3) F&V K4000S plus Bi-color LED lights
- Sennheiser Lav Mic — ew100 g2
- Computer to act as camera 3
- Computer to watch the webcast live
- Computer to connect to GoToWebinar
- Computer monitor for previewing
- Chargers for all computers
- (2) Power strips
- (2-3) Extension cords
- (4-5) HDMI cables
- Elgato Cam Link (Video Capture Card)
- Roland V-1HD Video Switcher
- Samsung TV or extra computer monitor to screen cast the webcast
- Behringer X air-12 audio mixer
New webcasters may opt to exclude some equipment, such as the TV for screen casting in front of presenters and the audio mixer if your location causes minimal sound quality issues. At the 75F office, our lobby's glass walls and tall ceilings make for a noticeably echoey sound environment, an issue the mixer solved for us.
Ready to learn how the rest works together? Watch part 1 to hear our Video Content Manager, Kelly Huang, explain.