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Whiteboard Session: Using PowerPoint to Speed up Your Content Design Process

Dec 17, 2020 1:10:46 PM

Welcome to another 75F Whiteboard Session. In this installment, I'll give you a quick tutorial on how nimble marketing teams can use Microsoft PowerPoint to lighten the load for graphic designers and speed up the team's overall design process. Sounds crazy, but hear me out.

 

It's likely that your organization has a consistent brand standard or template for routine content such as spec sheets and one pagers. The issue: Your marketing team members don't know how to use InDesign, so your designers carry on with the repeat tasks anyway. That's fair. But, what if your design team didn't have to put together routine content anymore?

Enter Microsoft PowerPoint, a tool you likely use a lot for work anyway. This tool makes it easy for writers and others who don't typically have their hands in design to churn out high-end, finished content without having to understand InDesign. This way, your designers can focus on the challenging stuff.

Put these quick tips into action, and you'll be well on your way to a design process that works for your whole team.

Page Orientation

When most folks think of PowerPoint, they'll envision a horizontal slide. That's normal. However, you can change the page orientation and dimensions, just like you can with an Artboard in InDesign. Do this by navigating to design  > slide size > page setup. From there, you can choose standard printer paper sizing, or completely customize.

Line Guides

Making sure your text and images line up properly is easy with PowerPoint's line guide feature. Simply right click on your page, select "guides," and choose either vertical or horizontal. It's helpful to use these for page margins.

Shapes Tool

When using PowerPoint as a design tool, the shapes feature is twofold. You can use a rectangular or square shape to color block the page for breakout content. However, you can also use shapes to measure the distance between a subhead and copy to make sure spacing is equal for all of your subheads.

Removing an Image Background

Most people would think they need Adobe PhotoShop to remove the background from an image. Not so. PowerPoint has an incredibly simple tool. Select an image, and look to the top left corner of your screen. You'll see "remove background" as an option. It'll auto-select the background on your image, but if it's not quite right, you do have the power to make adjustments. 

Did you learn from this Whiteboard Session? Here's another you might like.HOW TO RUN A WEBCAST

Lauren French

Written by Lauren French

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