While video content was vital to good marketing before COVID-19, the pandemic and the subsequent shuttering of in-person business elevated video from storytelling to a key avenue for engaging with clients and leads. 75F — and organizations around the globe — now turn to regularly scheduled webinars to fulfill what in-person events and meetings once achieved.
If everyone's doing it, how do you make a webcast distinct from the cacophony of registration invites filling your contacts' inbox? We figured it out, and we'd like to share the formula with you.