Smart Building Blog

While video content was vital to good marketing before COVID-19, the pandemic and the subsequent shuttering of in-person business elevated video from storytelling to a key avenue for engaging with clients and leads. 75F — and organizations around the globe — now turn to regularly scheduled webinars to fulfill what in-person events and meetings once achieved.

If everyone's doing it, how do you make a webcast distinct from the cacophony of registration invites filling your contacts' inbox? We figured it out, and we'd like to share the formula with you. 

Since 1950, Midland Heating & Air Conditioning has been installing heating and cooling systems in new and existing homes and small commercial buildings. Located in Minneapolis, they provide services in the Minneapolis/ St. Paul area and surrounding communities. Midland President and Owner, Todd S., understood the importance of integrating Internet of Things (IoT) based products into their lineup. Impressed by the technology, Midland partnered with 75F in the Summer of 2015 to begin offering the solution to their customers.