Welcome to another 75F Whiteboard Session. In this installment, I'll give you a quick tutorial on how nimble marketing teams can use Microsoft PowerPoint to lighten the load for graphic designers and speed up the team's overall design process. Sounds crazy, but hear me out.
While video content was vital to good marketing before COVID-19, the pandemic and the subsequent shuttering of in-person business elevated video from storytelling to a key avenue for engaging with clients and leads. 75F — and organizations around the globe — now turn to regularly scheduled webinars to fulfill what in-person events and meetings once achieved.
If everyone's doing it, how do you make a webcast distinct from the cacophony of registration invites filling your contacts' inbox? We figured it out, and we'd like to share the formula with you.
75F prides itself on being an innovative company that finds new solutions to old problems. Therefore, when we were named one of the Top 100 Most Disruptive Companies in the World in 2017 alongside Tesla, we simply smiled. “Disruptive” is an interesting term because the verb "disrupt" indicates to cause disorder or turmoil, but when used in business it typically implies radical change. It is with this latter definition in mind, that we embrace being a top disruptor in 2017.